2018 saw the end of our last three-year plan. We saw this as an opportunity to dream and scheme with our partners and friends about both our strategy going forward for the next three years, and also to review and refresh our brand in order to refocus the way in which the wider church understands and engages with SURRENDER.
It was fantastic to have the support and skills of Sodia alongside us in this task, and over the course of a 12-month period involving multiple sessions with staff, board, partners, and other friends of SURRENDER we feel like we have landed on a brand that provides a great front door for people to step through and discover SURRENDER.
We are slightly expanding our name to SURRENDER Co. This reflects the multiplicity of activities and outworkings of SURRENDER:
Surrender Conferences (annual events)
Surrender Collectives (neighbourhood communities)
Surrender Content (stories and resources)
Surrender Collaborative (forums, gatherings)
It points to the collaboration and collectivity at the heart of SURRENDER, and the way it is a vehicle across so many different contexts and cultures to create unity and gather people together.
“Jesus in the margins”
We have also distilled our vision statement into the simple tagline, Jesus in the Margins, to reflect our ongoing commitment to a call to discipleship and encountering the person and message of Jesus, justice, and a personal response to the Kingdom dream.
Finally, we have a new logo design which utilises the image in nature of the honeycomb pattern. It represents the weaving together of many parts to create one body and that Surrender plays a role on the edges of the different tribes, cultures, and arms of the wider church to connect and bring people together in mission.
Many thanks to Sodia, SURRENDER partners and friends for being part of this process of clarifying the heartbeat of SURRENDER!